Mindful or Pocketful

                                        Mindful Meditation

                           

The word meditation implies not only the brain concentrating on a certain subject but also a great deal of attention. But primarily meditation means to measure. The whole question of becoming is involved in it, which is to measure: I am this, I will be that. I am greedy, but I will gradually become non-greedy, which is a form of measurement, which is a form of becoming. Both becoming in the affairs of the world and psychologically becoming. Measurement is comparison, to compare what is with what should be, the fact and the ideal, the fact becoming the ideal. All this is implied in the word. Indian gurus have brought this word into the West and made a lot of money out of it.

There have been various studies all over the world explaining importance of meditation not only in terms of focus, but also on the mental health and overall performance of individuals and organisation.

As we are living in the era of consumption even mindful meditation or what is known as vipasna in our texts is now being turned into a business opportunity by west. So in next section we will look at the market. 

                                                        The Market

Meditation market is expected to gain market growth in the forecast period of 2020 to 2027. Data Bridge Market Research analyses the market to account to USD 9.0 billion by 2027 growing at a CAGR of 10.40% in the above-mentioned forecast period. The growing awareness amongst the individual and world population about the hidden power of meditation and its unconventional outcomes for the health benefits to lead a healthy life is driving the market growth exponentially in the forecast period of 2020 to 2027.
 Manners and channels driving the germination of mediation market are, with the progressing pace of anxiety and mental strain and narrowing ratio of concentration, customers are actively relying on the measures provided by the meditation market. The up-and-coming tradition of thoughtful awareness is serving in inclination of organizations endeavoring mindfulness meditation. The swelling predominance of subconscious health dysfunctions, such as mood complications and anxiety troubles, over multiple age assemblies are rising in an extensive shift to the meditation market, during the forecast period of 2020 to 2027.
Some of the factors may act as the restrain for the meditation market growth is dearth of familiarity among the people and low penetration of the meditation market in the emerging economies. In coming future the heightening level of work and personal life stress will act as catalyst to maintain the equilibrium of market growth. 

                                

                                                        Opportunity

There are companies like mindspace in this space that are becoming extremely popular, it is time for us now to take the opportunity of "Atmanirbhar Bharat' and make these solutions available for the market which were developed in India. It can also be used for accelerated learning which some countries in west have started adopting. If we as Indians wont  grab the opportunity west might take our tradition , rename it and brand it as a new development as they have already started calling vipasna as mindful meditation and also whether it be sanskrit for linguistics or taking away the credit for algebra.